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February 2012 - 'Net Features

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Content, Ads Integrated into One Social Solution

Adaptly has integrated its social advertising and optimization technology with Wildfire’s social marketing suite of software, both companies recently announced. Adaptly’s proprietary technology aggregates more than 160 social metrics from...

Published Wed, Feb 29 2012 10:00 PM by Linc Wonham

Filed under: social media, social marketing software, wildfire, adaptly
Facebook Timeline for Performance Marketing

A major announcement today from Facebook is going to have significant impact on how marketers utilize the Web's largest social network. The new timeline feature has migrated to brand pages, which will change the design of the pages to highlight the...

Published Wed, Feb 29 2012 3:00 PM by Michael Garrity

Filed under: affiliate, facebook, social media, affiliate marketing, facbeook timeline, facbeook marketing
Buying Domains in the Aftermarket? Read this First

The role that domain names play in the success of your Web enterprise is significant. While the SEO industry debates the role that a domain name has on search engine ranking, it's pretty easy to see and understand how a high-quality domain (one that...

Published Wed, Feb 29 2012 8:45 PM by Peter A. Prestipino

Filed under: tips, buy domain names, advice, domain buying
Shopify Contest Yields Big Money and Bigger Ideas

Back in June, e-commerce platform Shopify invited Web entrepreneurs to enter its $500,000 Build-A-Business Competition . More than 3,000 entries were received and now, after eight months of competition, a winner has finally been announced. Coffee Joulies...

Published Wed, Feb 29 2012 6:00 PM by Linc Wonham

Filed under: shopify, startups, entrepreneurs, coffee joulies, build-a-business competition
Modal Acquisition Comes to Listrak

Email marketing provider Listrak announced the release of a solution aimed at helping online retailers acquire new email subscribers from their website visitors. When customers visit the website, a popup window (hence the term modal acquisition, as in...

Published Wed, Feb 29 2012 4:39 PM by Peter A. Prestipino

Filed under: email, listrak, subscriptions
PowerReviews Introduces its Essential Social Suite

Customer reviews technology provider PowerReviews has launched a new set of tools designed to help online retailers measure the financial impact of their social media activity. It seems we hear about such a product being launched almost every week nowadays...

Published Tue, Feb 28 2012 10:00 PM by Linc Wonham

Filed under: social commerce, PowerReviews, customer reviews, ess, essential social suite
Kenshoo Portfolio Optimizer Transforms Bid Management

Digital marketing software provider Kenshoo has released version 3.0 of its model-based bid policies under the new name Kenshoo Portfolio Optimizer (KPO). KPO compiles historical data and builds hundreds of thousands of statistical models to forecast...

Published Tue, Feb 28 2012 6:30 PM by Linc Wonham

Filed under: search marketing, kenshoo, kenshoo portfolio Optimizer, model-based bid policies
MerchantCircle Relaunch Offers Enhanced Local Features

Reply! Inc., a marketplace for the acquisition of locally targeted consumer traffic, has announced the relaunch of its MerchantCircle.com property as a destination that gives merchants more effective tools for servicing their local markets. The new MerchantCircle...

Published Tue, Feb 28 2012 4:00 PM by Linc Wonham

Filed under: ecommerce, local commerce, marketplace, merchant circle, reply network
Google SEO: Algorithm Changes - February 2012

Google announced several (40, in fact) search algorithm changes it made in the month of February 2012. The changes (which, as mentioned in previous announcements, now come with codenames for easier reference) address a variety of user experience and functionality...

Published Mon, Feb 27 2012 9:15 PM by Peter A. Prestipino

Filed under: Search Engine Optimization, google, google seo
Pinterest Optimization for Internet Retailers

Virtual pinboard Pinterest is the hottest thing on the Web right now. That means that it deserves the attention of merchants and marketers as well as the millions of users who have made it one of the fastest-growing websites in history. Some of the most...

Published Mon, Feb 27 2012 9:00 PM by Linc Wonham

Filed under: ecommerce, social commerce, pinterest, pinboarding
Adobe Launches Integrated Video Content and Ad Service

Adobe has unveiled the Web industry’s first fully integrated video technology platform designed to enable smooth, TV-like experiences for ad-supported videos across Internet-connected devices. Code-named Project Primetime, the new platform delivers...

Published Mon, Feb 27 2012 8:30 PM by Linc Wonham

Filed under: adobe, project primetime, video technology, autitude
LiftDNA Acquired by OpenX; Better Ad Supply on the Way

Digital advertising technology provider OpenX announced that it has officially acquired supply side platform LiftDNA. The LiftDNA platform, which is currently integrated with OpenX, will give all publishers a better way to optimize their advertising revenue...

Published Mon, Feb 27 2012 1:30 PM by Peter A. Prestipino

Filed under: advertising, openx, ad servers, SSP, supply side platform, liftDNA
25 Percent of Daily Deal Buys on Mobile Devices

The mobile market for daily deals is significant, according to information released today from market leader Groupon. The daily deal powerhouse announced that one-quarter of all Groupon vouchers were purchased via a mobile device. Groupon also indicated...

Published Mon, Feb 27 2012 6:30 PM by Peter A. Prestipino

Filed under: mobile, apps, groupon, daily deals
ShopIgniter Fires Up for the Retail Enterprise

There has been some serious discussion lately about the viability of Facebook-related commerce. To get caught up, read WM 's post Solving the Facebook Merchant Exodus . Whether you're a believer now in f-commerce or not, it's hard to imagine...

Published Mon, Feb 27 2012 5:30 PM by Peter A. Prestipino

Filed under: social, ecommerce, social commerce, shopigniter
New Standard Ad Unit Portfolio from IAB

Say goodbye to that old 468x60 banner ad. The Interactive Advertising Bureau (IAB) has officially released a new Standard Ad Unit Portfolio which includes a range of formats including the IAB Rising Stars Display ad units and six new interactive ad units...

Published Mon, Feb 27 2012 4:30 PM by Peter A. Prestipino

Filed under: advertising, iab, rising stars, ad units

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February 2012 - 'Net Features