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Adaptly has integrated its social advertising and optimization technology with Wildfire’s social marketing suite of software, both companies recently announced. Adaptly’s proprietary technology aggregates more than 160...
A major announcement today from Facebook is going to have significant impact on how marketers utilize the Web's largest social network. The new timeline feature has migrated to brand pages, which will change the design of the pages...
The role that domain names play in the success of your Web enterprise is significant. While the SEO industry debates the role that a domain name has on search engine ranking, it's pretty easy to see and understand how a high-quality...
Back in June, e-commerce platform Shopify invited Web entrepreneurs to enter its $500,000 Build-A-Business Competition . More than 3,000 entries were received and now, after eight months of competition, a winner has finally been announced...
Email marketing provider Listrak announced the release of a solution aimed at helping online retailers acquire new email subscribers from their website visitors. When customers visit the website, a popup window (hence the term modal...
Customer reviews technology provider PowerReviews has launched a new set of tools designed to help online retailers measure the financial impact of their social media activity. It seems we hear about such a product being launched almost...
Digital marketing software provider Kenshoo has released version 3.0 of its model-based bid policies under the new name Kenshoo Portfolio Optimizer (KPO). KPO compiles historical data and builds hundreds of thousands of statistical...
Reply! Inc., a marketplace for the acquisition of locally targeted consumer traffic, has announced the relaunch of its MerchantCircle.com property as a destination that gives merchants more effective tools for servicing their local...
Google announced several (40, in fact) search algorithm changes it made in the month of February 2012. The changes (which, as mentioned in previous announcements, now come with codenames for easier reference) address a variety of user...
Virtual pinboard Pinterest is the hottest thing on the Web right now. That means that it deserves the attention of merchants and marketers as well as the millions of users who have made it one of the fastest-growing websites in history...
Adobe has unveiled the Web industry’s first fully integrated video technology platform designed to enable smooth, TV-like experiences for ad-supported videos across Internet-connected devices. Code-named Project Primetime, the...
Digital advertising technology provider OpenX announced that it has officially acquired supply side platform LiftDNA. The LiftDNA platform, which is currently integrated with OpenX, will give all publishers a better way to optimize...
The mobile market for daily deals is significant, according to information released today from market leader Groupon. The daily deal powerhouse announced that one-quarter of all Groupon vouchers were purchased via a mobile device....
There has been some serious discussion lately about the viability of Facebook-related commerce. To get caught up, read WM 's post Solving the Facebook Merchant Exodus . Whether you're a believer now in f-commerce or not, it's...
Say goodbye to that old 468x60 banner ad. The Interactive Advertising Bureau (IAB) has officially released a new Standard Ad Unit Portfolio which includes a range of formats including the IAB Rising Stars Display ad units and six new...
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E-Commerce Social Traffic Declines, Tablet...
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