Everyone who has
heard of the Internet is probably aware of eBay. The company is important because it is really responsible for uncovering the moneymaking
potential of the Internet. And, like every successful Internet company, eBay
also happens to be a great place for affiliates to bolster their
personal moneymaking endeavors.
The eBay Partner Network (ePN) is among the most valuable and
secure networks available to affiliates because of the uniquely specific niche
ads they are able to render (as opposed to the sometimes irrelevant
advertisements served by Google AdSense), and the profitability of eBay itself.
However, eBay is also very particular about the partners it selects
for the ePN. On the network's registration form, it explains that to
apply to be a network member you have a functioning website “relevant for
promoting eBay” that “has unique or value-added content of functionality that
will drive incremental purchases on eBay.”
Although getting involved with the ePN can be a process, the
stringent requirements are actually a good thing, for you and eBay. By being
picky about who can run its ads, eBay is ensuring a worthwhile investment for
itself and promising that you’ll make some money in return.
ePN gives affiliates “all the tools” they need to run
successful campaigns. These include link generators, customizable banners with filtered search results, an RSS feed
generator, a product feed, mobile SDKs for iOS and Android, an editor kit to
add “relevant, real-time eBay listings” to a site or blog, access to eBay’s API
for developers and various “creatives,” including colorful graphics and interactive ads.
eBay only asks that affiliates make sure that all of their
traffic is tracked,
but to simplify the process, tracking is automatically integrated into all of
the tools provided. eBay will monitor all of the traffic that comes
to the site after a visitor clicks on one of an affiliate’s links, where
it will be determined if the traffic qualifies for a commission payout; so again,
this requirement is meant to make sure transactions are beneficial to both
Payouts are based on a “Quality Click Pricing” system,
which, if it isn’t self-explanatory enough, means that “the amount paid per
click (EPC) on a daily basis depends on the traffic’s quality.”
Quality is based on a number of factors such as revenue of
sales, a visitor's long-term value, eBay advertising and PayPal revenue and a
number of other user behavior factors. According to the ePN site, “the more
incremental revenue your traffic generates for eBay, the more you’ll be paid
Basically, the quality of all traffic you drive to the site
will be evaluated and then eBay will determine your EPC amount. The benefits of
such a system include decent payouts for “good” publishers referring quality
traffic, regardless of the amount of traffic they drive, rewards based on
multiple sources of value (such as PayPal transactions) and a more stable day-to-day EPC.
eBay provides affiliates with helpful information on how to
improve traffic quality on the ePN site here.
Of course, the first step is just getting accepted into the
network. Some affiliates have said that it can take up to four weeks for their
applications to be approved by eBay, so obviously the company takes choosing
the right partners seriously. However, there are a few things you can do to
help improve the likelihood that your site will be accepted, and hopefully
expedite the application process.
It’s not worth it to try to sign up for the ePN right after
registering a domain and building a website. Remember, eBay wants quality
traffic with long-term potential, which is much more likely to come from
regular visitors of a proven site or blog. Establish your authoritative role in
your niche first to prove to eBay that you’re going to be worth an investment.
Follow the Rules
Be aware of the terms and conditions that eBay has
established for its affiliate partners, and make sure that your site meets them
even before applying. And this means maintaining your site to follow the
rules if and when you’re accepted as a partner, because the company
is known to completely shut off accounts found violating the terms.
In the end, eBay is looking to establish a mutually
beneficial relationship with quality affiliates, and it is willing to
compensate them for the value they bring. The exclusivity and stringent
requirements of the ePN not only help to ensure that eBay’s investment is
solid, but also that its partners are in a position to make a lot
of money, as well.