Those vested in cost-per-click advertising should know that there are some viable alternatives to Google Adwords.
While the search volume isn’t always present, Microsoft this week released several updates to its Adcenter platform that will make the offering more attractive to advertisers.
Microsoft rolled out their January 2012 release with a few noteworthy additions. The first is that the platform now supports long ad description lengths which resolve issues related to importing campaigns from other ad platforms – Microsoft is looking at you Google.
AdCenter now also has a new budget gadget on their dashboard which provides a simplied overview of campaign budget – without addition plugins or programs (Silverlight).
Microsoft has also made some headway into mobile ad targeting with this release. Advertisers are now able to target ad campaigns to specific smartphones and tablet devices.
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