Google Update Highlights Freshness

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Google recently announced several new search quality highlights that were rolled out in January. Perhaps more than any other "theme" from this round of updates, however, freshness seems to be the focus.

Google has essentially made several adjustments/updates to the freshness algorithm it released back in November. While these are apparently minor updates according to the announcement, let this act as a catalyst to accelerate your daily content production as the search engine is now clearly focused on providing users not just relevant results but also recent, relevant results.

Users (and the SEOs who love them, of course) will also see a lot more in the way of news results blended in to their natural results. The improvement to universal search aims to assist Google’s decision process on which queries should show news results, making it more responsive to real-time trends.

Also worthy of note, I believe, is the introduction of more relevant related searches on the results pages. Often at the bottom of the results listings, users see a section called “Searches related to” with other, suggested queries. With this change, Google has updated the model for generating related searches, resulting in more useful query refinements.

Google had a busy month with the modifications it made related to titles in search results, its page layout algorithm improvement and, of course, the much discussed introduction of Search Plus Your World.

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4 comments

Atlanta Real Estate 02-08-2012 8:13 AM

Interesting updates.

Google is going to hang on for as long as it can...

They all eventually get over taken.

Dive Knives Direct 02-09-2012 12:19 PM

Google has clearly committed to integrating social in the form of Google + into their search results, but their results relevancy is suffering due to their limited Google + data set.  If they don't improve, they risk losing their search traffic to a upstart that provides a clean, relevant, unbiased search experience.

Phuket Travel Agency 02-09-2012 8:32 PM

Google is the best search engine but facebook is the best of social media. Google+ trying to be the best in social media too.

Rusty 02-10-2012 6:53 PM

freshness should be a factor. Too many times I see a website ranked high dated with info 4 years ago - just not relevant in most cases these days

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