The political season is certainly heating up, and there have been quite a few technology-related releases that can be directly related to a candidate's success. But perhaps none of them will play a more important role than video, as it remains a powerful engagement mechanism.
The latest news comes from video ad company Jivox, which just released customized interactive ads developed specifically for political campaigns. The Jivox Political Ad Kit, according to the announcement, “enables candidates to embed video messages across multiple screens, including speeches and messages on specific issues, build audiences on social media channels and actively engage with supporters.”
With U.S. political campaigns in 2011-2012 spending 100 percent more in online advertisements than during the 2010 midterm elections, according to a recent STRATA survey, expect more news just like this in the coming months.
“Reaching out to voters online has become a necessity,” says Diaz Nesamoney, CEO of Jivox. “Jivox interactive video ads provide incredible advantages for political campaigns. It provides a similar engagement medium to TV, yet reaches a broader audience and increases exposure through interactive social sharing and real-time engagement on any screen.”