The leading software platforms are those that make the most (and best) third-party integrations available to their users.
Blackbaud’s fundraising software eTapestry has just announced such a platform integration, partnering with email marketing service provider Constant Contact. Through the integration, nonprofits will be able to target donors by segmenting and updating their lists directly from within the Communicate section of eTapestry's platform.
“The integration of eTapestry and Constant Contact has greatly simplified how we manage our email communications,” says Dave Redelfs, Open Arms International’s director of operations, and a user of both Constant Contact Email Marketing and eTapestry. “By reducing the number of steps, we are saving time that we can better dedicate to our mission of transforming Africa, one life at a time.”