Emerging from its experimental research lab, SaaS e-commerce solution provider Demandware has released a new WordPress plugin that provides retailers with a way to bring some social into the world of commerce.
Powered by Demandware’s Open Commerce APIs, the plugin allows retailers to tag text and images with product details from the Demadware Commerce platform and bring the shopping experience into the blog experience. When users hover over product names and images, consumers are served details about the product. The plug-in can be customized to meet brand design, and retails can even extend the app using the capabilities within Demandware’s customization environment.
“Blogging is a critical channel for building a stronger connection between the consumer and the brand,” says Jamus Driscoll, senior vice president of marketing for Demandware. “With Demandware’s new WordPress Plug-In, powered by our Open Commerce APIs, merchants can deliver the same vivid product descriptions and images found on its ecommerce site directly into its company blog to further connect with its most engaged consumers.”
The plugin is available now but only to Demandware clients for testing and implementation.