Search analytics software provider Searchmetrics has made an addition to its successful SEO + SEM and Social modules with the launch of a new backlinks analysis tool in open beta.

The new Links module gives global marketers instant access to the number and quality of a site’s backlinks, an important key to a site’s previous SEO strategies and current rankings. During the beta launch period, the new tool will be free for approximately three months to users who register.

While the total number of links in the database will initially be limited to allow for performance testing during the beta, Searchmetrics says it has worked to develop a tool that will provide detailed insights about a domain’s backlinks, bringing brand new analysis to the market. Some of the key features of the new Links module software include the ability to:

Identify new links

Determine the ratio between image links and text links

Identify IP addresses, TLD (Top Level Domain), geolocation information for links

Analyze which industries backlinks come from, identify link strategies by industry of competitors

Identify types of pages that links come from (e.g. blogs, news, forums, etc.)

The company has also introduced its own Searchmetrics Page Strength (SPS) measurement, similar to Google’s PageRank. SPS provides an immediate assessment of the strength of the backlinks pointing to a page using extensive Searchmetrics SEO data.