Email marketing service and social marketing tool suite StreamSend has released its Email+Video offering that promises at least a little more control of video as it relates to user experience in the email channel.
What StreamSend is essentially offering up here is a widget (and a smart one at that) that enables marketers to insert a video still into their email template. While the video will not actually play in the email message itself, it at least won’t take the user to a third-party destination (like YouTube) that is outside of the marketer's control.
“Video adds a personal, powerful dimension to your emails that engages viewers and builds relationships with them,” says Dan Forootan, president of StreamSend. “In fact, industry researchers such as Marketing Sherpa have reported that video in an email can lift conversion rates by 50 percent. Given that kind of power, you want to make sure that your videos are presented in the most compelling, easily accessible way.”
Here’s a quick video demonstration: