Frictionless Sharing Suite for Facebook Retailers

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Social commerce solution Sociable Labs has released EverShare, an on-site sharing and social curation solution designed for online retailers that leverages Facebook's "frictionless sharing" initiatives including Open Graph publishing, Ticker and Timeline.

You don't have to be a marketing maven to understand that sharing drives referral traffic and improves conversion rates. By combining sharing and curation, however, e-commerce merchants are better positioned now than ever before. Sociable Labs' EverShare product provides one more way for Internet retailers to get involved in social and do so right away.

The platform features Connector, which links sites to Facebook APIs and initiates and manages the flow of user content; ShareSwitch, which provides users with privacy controls; a social merchandising page (Gallery) that showcases trending products; Activity Stream, which displays shoppers' activities and purchases, and activity alerts that notify shoppers' friends of activities and purchases through Facebook Notifications.

Sociable Labs has an impressive list of clients including Rue La La,, and HauteLook. One of Sociable’s first EverShare customers, Charlotte Russe, is already integrating EverShare’s functionality.

“Our customers use Facebook to manage every aspect of their lives, from announcing a new boyfriend to making plans for a girls’ night out,” says Paul Hollowell, marketing manager at Charlotte Russe. “EverShare, for the first time, allows us to seamlessly integrate Facebook conversations about Charlotte Russe into our website, enhancing the shopping experience with social elements.”


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