Customer reviews technology provider PowerReviews has launched a new set of tools designed to help online retailers measure the financial impact of their social media activity.
It seems we hear about such a product being launched almost every week nowadays, but PowerReviews is one of the Web’s largest social commerce networks and helps more than 5,500 brands tap into their customers’ conversations. This is worth looking into further.
The Essential Social Suite (ESS) enables e-commerce merchants to promote, reward and measure customer engagement and content generation to better meet their business objectives. Retailers are able to transcend the fleetingness of a Facebook Like to optimize on-site social activity and drive more website traffic, customer engagement and sales.
ESS integrates all three components of social success – content, engagement and measurement – by including the following product features:
Social Content: Generates three times more product-related social content, including customer reviews and Q&As. This content is incredibly effective at driving conversion rates and powering improved SEO that generates 10 to 50 percent more organic site traffic.
• Social Answers: Drives conversion and SEO by ensuring that customer questions are answered within 24 hours.
Social Engagement: Amplifies social content across the Web by giving a brand’s most valuable customers the tools to connect and contribute to the community.
• Social Loyalty: Uses gamification to create the social content and sharing activity that drives traffic, conversions and sales.
• Social Discovery and Community: Drives organic traffic from social networks and connects shoppers with a brand’s best advocates.
Social Measurement: Precisely measures the sales impact of social activity with a powerful analytics engine. A single, integrated platform means that on-site social activity is optimized to drive traffic, conversion and revenue. Helps to answer key questions such as, “Which type of shared content creates the most organic traffic?” and “Which type of engagement is most likely to drive a conversion?”
Visit PowerReviews for more information on the Essential Social Suite.