Email marketing provider Listrak announced the release of a solution aimed at helping online retailers acquire new email subscribers from their website visitors.
When customers visit the website, a popup window (hence the term modal acquisition, as in modal window) invites them to subscribe to an email list as the background fades. The modal subscription box is not displayed to subscribers who previously signed up via the popup, and clients can control the delay before the popup reappears to visitors who did not opt-in.
The new subscribers may be directed to a more detailed preference center or merchants can opt to display a simple “Thank You” popup. An email “welcome series” is then automatically triggered for deployment upon subscription to engage new subscribers when they’re most attentive.
“On average, companies lose 30 percent of their email subscribers per year,” says Ross Kramer, Listrak CEO. “Retailers that target and deploy behaviorally triggered campaigns could have slightly lower churn rates, but as subscribers’ needs change, they stop opening and responding to irrelevant messages so marketers must constantly work to replenish and grow their lists to increase reach and revenue,” adds Kramer.