WM's Spring 2012 Reading List for Web Pros

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As spring approaches (and by our count, it's less than 10 days away), it is time for a reader favorite: The official Website Magazine recommended reading list.

To be a successful 'Net entrepreneur, you need to be well-versed in many facets of digital business. For this reason, our regularly published reading lists are a good way to set you on the right course to greater productivity, better customer relationships and, of course, more profits. Enjoy this list for Spring 2012 and please share what you are reading in the comments section below.

And don't forget! For a limited time, Website Magazine is offering its new book, Affiliate 360 - The Fundamentals of Performance Marketing, free to subscribers to the monthly print edition of our magazine. Learn more at Affiliate360book.com.

 


 

Sell or Be Sold: How to Get Your Way in Business and in Life

Sales expert Grant Cardone explains how knowing the principles of selling is a prerequisite for success of any kind. In Sell or Be Sold, Cardone breaks down the techniques and approaches necessary to master the art of selling in any avenue.

 

 

Breakthrough Entrepreneurship

Business journalist Bill Murphy and UC-Berkeley professor Jon Burgstone offer a step-by-step framework for brainstorming business ideas, testing those ideas, and developing them into something great.

 

 

The Social Media MBA: Your Competitive Edge in Social Media Strategy Development and Delivery

Social media consultant Christer Holloman crowd-sourced 15 thought leaders to show just what can be achieved with social media, regardless of continent, industry, company size or current degree of social media adoption.

 

 

Get Rich Click: The Ultimate Guide to Making Money on the Internet

In one of our favorite reads so far this year, learn the ropes of Internet business from true master in entrepreneurship and Internet pioneer Marc Ostrofsky as he outlines the strategies he has used personally to build companies that generate millions in revenue annually.

 

 

Content is Currency: Developing Powerful Content for Web and Mobile

In Content is Currency, content strategist Jon Wuebben explains the fine art of content development by utilizing the latest Search Engine Optimization (SEO) and Social Media Marketing (SMM) techniques, and provides you with the tools and strategies you need to get your online content noticed.

 

 

Paid, Owned, Earned: Maximizing Marketing Returns in a Socially Connected World

The complexity of media that now sees multiple channels accessed through multiple devices has created major challenges for today's marketing and advertising professionals. Paid, Owned, Earned defines the constituents of each and shows how they are linked together and proposing a blueprint for navigating the space.

 

 

Repeatability: Build Enduring Businesses for a World of Constant Change

Chris Zook and James Allen warn that complexity is a silent killer of profitable growth. Successful companies endure by maintaining simplicity at their core. They don’t stray from, or regularly discard, their business model in pursuit of radical renovation but build “repeatable business models”.

 

 

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