Google announced a series of improvements to its Google Product Search offering (formerly Google Base).

According to a post on the Google Commerce blog, the enhancement aims to make data on “product performance and consumer buying habits” more accessible to retailers.

In addition to aggregate click reporting on all products in an account which was previously available, E-commerce merchants who submit product feeds to Google Product Search will now be able to view much more detailed product performance data, including click metrics for specific product categories, brands, condition and country.

For many it will be hard to believe that it’s taken this long for Google to provide such even this level of reporting; but something is better than nothing, right?