AdWords bid management application WordWatch announced an interesting integration with Ebay-owned e-commerce solution Magento.

The application, which is designed for small business advertisers, is the first such PPC management application in the Magento Connect store – Magento’s repository for third-party application extensions. WordWatch will have dibs on more than 110,000 Magento users. The application will enable merchants to automate their AdWords management and optimize spend through a process of monitoring, analyzing and adjusting keyword bids.

“We’re very happy to get our app into the Magento Connect store. Magento is one of the largest and most respected storefront companies on the Web and we’re sure that our WordWatch app will be helpful to their merchants,” says Todd Wilkinson, CEO of WordWatch.

View of WordWatch dashboard within Magento: