A First-rate Facebook Commerce Outlook for SMBs

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Responding to recent questions surrounding the sustainability of Facebook commerce, the makers of the social network’s second largest store-building application have spoken out.

On average, according to research recently released by Ecwid, businesses that have both website and Facebook stores get 15 percent of their overall revenue from the Facebook stores. The statistics were pulled from aggregate data based on the more than 140,000 Ecwid-powered storefronts in 174 countries, a large portion of which are also on Facebook, and most of which are small- to medium-sized businesses (SMBs).

The data also showed that the average revenue of each Facebook store powered by Ecwid’s software rose 40 percent in 2011.

“F-Commerce is not only alive and well, it is growing,” says Ruslan Fazlyev, CEO and founder of Ecwid, a free, SaaS-based store-building widget. “While some big brands have stumbled, our data shows the SMB market is making progress on Facebook and other social sites. This may be where the real social commerce innovation is to be found.”

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