Email marketing service Benchmark Email has released a free plugin for WordPress that gathers email subscriptions and sends out newsletter versions of blog posts. But that’s not all it does.
Two features make the plugin noteworthy in my opinion. First, bloggers can customize the subscription form with up to 28 custom fields. That comes in handy, as it relates to the second feature worth highlighting, which is that bloggers can create up to five different email lists in the back-end of Wordpress for sending post-driven newsletters to their subscribers.
The WordPress plugin directory is in no shortage of supply for plugins for creating email newsletters (most, if not all, of the major email marketing service providers have them) but the plugin from Benchmark Email is really testing the limits of what’s possible – and we like that. Any blogger using WordPress that signs up for a 30-day free trial at Benchmark can use the plugin for free – paid plans start at $9.95 per month.