Have you heard of
Fanplayr? If not, keep reading, because this new marketing solution could
really help improve your social media strategy, particularly in increasing user
engagement and conversions. Or, at the very least, it'll pique your interest in the rapidly growing field of gamification.
Fanplayr is a social game marketing tool for converting targeted
consumers to sales by combining social coupons and gamification marketing. It works by helping users create a special coupon based on its "type," value and amount and then promote them among their various Web properties. However, Fanplayr provides more than just easy coupon creation; it also gives the user an easy way to add gamification options to their offers, which can increase user engagement with the coupons and drive conversions.
can include the social game coupons and offers to their emails, Web pages, e-commerce sites,
mobile properties and, of course, social pages to improve their reach, influence social
consumers and turn them into sales. Best of all, the solution is self-service,
meaning it requires no IT to implement and making it perfect for everyone from
agency and direct marketers to Internet retailers to small and medium-sized
This is a hot time to start implementing such a service, as
eMarketer has reported that nearly 92.5 million Internet users are likely to
use online coupons throughout the next year.
Now, Fanplayr has entered into a “strategic integration
partnership” with e-commerce solution provider Shopify to help online marketers
jump on the gamification bandwagon.
Fanplayr will now be available to Shopify’s 20,000
e-commerce merchants via the company’s App Store. When retailers download the
application, they’ll be able to create social coupons and/or marketing games,
and then promote their creations across Facebook and Twitter pages, e-commerce pages, emails and even Facebook Ads.