customers can be difficult, and no one knows this more than location managers who often
have to act as mediators between a company and its patrons.
That's why it is always
nice to have a little help, which is what makes customer experience management
(CEM) solutions so useful.
Empathica delivers solutions
to over 200 major brands. The company is looking to go a step further now with
the launch of Empathica Local, a new CEM product designed to help
location managers provide positive and consistent customer experiences at their
Empathica Local is built for brands that run multiple
locations, such as restaurants, grocery stores, banks and retail locations, to
help them find insights on what aspects of their operations can be changed to
improve customer experiences and provide actionable plans and best practices to
achieve that goal for each specific location.
Moreover, the product is intentionally designed to provide a
simple interface that eliminates the need to drudge through multi-layered,
complex reports, allowing location managers to focus on the most important local
issues by defining what needs to be fixed and how that can be accomplished. It achieves
this end by leveraging patent-pending prescriptive reporting technologies to
set focus areas.
Empathica Local was built to meet the day-to-day needs of
location managers and helps them by providing not only a user-friendly
interface, but also location-specific focus, editable action plans, social
sharing of best practices, status monitoring and performance insights. In the
end, the tool will not only provide insights and information but also
strategies crafted around a particular location’s unique needs to help managers
improve their customers’ experiences and maintain that level of quality.