The makers of the first classifieds Web application built for social media want to make the process a little easier with its new social classifieds engine optimization (SCEO) software.

Noah’s Classifieds gives users the ability to include LinkedIn profiles right in a posted ad that has been incorporated into the solution. Noah’s has also added Skype call functionality directly in ads.

The company also strengthened its existing PayPal partnership to provide users with assurance and confidence in their purchasing decisions. Now, posters can include PayPal stores in their ads that allow users to directly link their products and services to PayPal from within a listing.