Social marketing Software-as-a-Service (SaaS) Offerpop is offering a pair of new apps for its Facebook marketing suite that will allow users to
highlight products, deals and discounts on their brand pages.
The first of these two new applications is called Look
Back, a slideshow app that allows marketers to easily include visually engaging
and impactful product showcases on their Facebook pages. Slideshows feature a customizable call-to-action that
marketers can use to encourage customers to buy products from their online
store, redeem coupons or promo codes, etc. All of these suggestions will be
supported by the Offerpop platform.
The app will also feature website conversion tracking to
help marketers record sales and/or signups driven from the slideshow, and
measure their campaign’s performance using Offerpop’s reports dashboard.
Offerpop’s second new app is called Deals,
which lets brands display all of their discounts and coupons in a single
section of their Facebook pages. When users click on these deals, they will be
presented with a customized call-to-action such as printable coupons or a
unique promo code. Marketers will be able to run individual deals continuously,
or expire and replace them with new promotions whenever they see fit.
Deals also supports conversion tracking and lets
users monitor their campaign’s performance. Both apps offer built-in
support for purchasing Facebook Sponsored Stories ads and the new Timeline for
Brand Pages format.