Google’s new microsurvey tool, Google Consumer Surveys, is not only bringing in valuable consumer feedback to brands, but also helping website owners monetize their content.
Google Consumer Surveys enables companies to ask question and get results back from their audience quickly, accurately and cost effectively. However, the platform is also good for publishers, who get paid for obtaining responses for the surveys.
For example, a publisher can offer premium content to their audience – such as news articles or videos – in exchange for answers on these quick surveys. Then, the businesses that created the surveys receive fully analyzed reports, which start at 10 cents per response.
This platform has already been used by top brands that have researched topics ranging from online shopping behavior to brand-awareness assessments. The surveys also present a simple way for brands to receive feedback, especially because traditional market research can be slow and expensive.
Additionally, offering premium content in exchange for answers to surveys is not only a good move for publishers because they are paid for the survey responses, but also good because they are spreading more of their content throughout the Web, which leads to an increase in visibility and brand awareness. Publishers that are interested in running microsurveys on their sites can sign up for it here.