Marketers have always
had many channels they could potentially leverage, and with the advent of
the Internet that selection expanded literally overnight.
HP-owned analytics software company Autonomy is looking to
aid marketers wanting to utilize as many of these channels as possible with two
new format- and language-agnostic media-monitoring and analytics solutions, NewSocial
24x7 and MultiMedia Broadcast Monitoring.
Both solutions will be based on the IDOL computing platform
and will offer in-depth, real-time media monitoring and analytics for all types
of text, rich media voice and voice sources, including online, print, blogs,
social media and broadcast news.
MultiMedia Broadcast Monitoring will allow for automatic
real-time management of various marketing campaigns, including election
campaigns and product launches. Broadcasters will be able to search dozens of
news and video feeds in any format or language for “items of interest.” The
solution can also automatically understand customer sentiment in videos, which
gives marketers information to plug back into product development.
NewSocial 24x7 offers the same automated real-time
monitoring on social media by helping marketers gain a conceptual understanding
of customer commentary on social channels. This will help marketers quickly
adjust campaigns based on consumer feedback.
These new solutions make up part of Autonomy Rich Media Management, which combines rich media management, Web content management, a conceptual understanding of all of a user's assets and advanced social media and broadcast analytics.
In addition to these two new solutions, a new version of
Virage MediaBin 8, which also leverages IDOL technology, was released as part
of the Rich Media Management platform.
Virage MediaBin 8 will automatically generate a conceptual
understanding of any and all rich media assets that are located in an internal
or external repository. This can mean images, audio files, video files and much
more. This allows organizations to readily identify and use relevant human
information on the Web and in video, print, social media, online ads and mobile
Moreoever, MediaBin allows marketers to tag and classify
rich media assets, in any language or format, to significantly alleviate a time
and resource burden and (mostly) eliminate human error. It will also help
deliver advanced analytics capabilities, automatic categorization,
summarization, concept clouds, content hyper-linking, dynamic content
associations and automated workflow and business processes.