Two new products from performance advertising network Prosperent are helping Web publishers convert content into cash.

ProsperLinks and Performance Ads are powered by a proprietary algorithm and advanced API. Both products offer commission-based payments, in which publishers are paid for 70 percent of each sale. 

ProsperLinks converts product-related keywords and page content into affiliate links that Web publishers can integrate onto their sites in order to monetize content. The solution is highly targeted, automated, and features advanced keyword search that inserts relevant and related product references directly into page content. 

Performance Ads offers targeted ads to online marketers, which can easily be added onto a website by copying the code into the site’s advertising space. This advertising solution is targeted, is simple to integrate onto websites and features an analytics tool that enables publishers to monitor ad performance.

“We’re fundamentally changing the way people can monetize their sites and opening up the creative space for Web design,” says Brian Lovett, chief executive officer of Prosperent. “Instead of compromising a beautifully designed website to cram in a traditional banner ad, Performance Ads helps people to actually integrate product content organically and improve the online user experience.”