Last month, Website
Magazine wrote briefly about the latest release of Dydacomp’s SiteLINK
e-commerce platform, SiteLINK 7. Shortly afterwards, we were able to talk with
Dydacomp’s Rob Coon, the senior vice president of marketing and business development, to get a better idea of just what SiteLINK 7 can offer today’s
For the unfamiliar, SiteLINK is an automated business
solution that was built for online merchants that take and ship orders. It’s
built on a Multichannel Order Manager (MOM) platform that powers every
e-commerce store using SiteLINK. Ultimately, the goal of SiteLINK is to level
the playing field for smaller merchants, and the seventh iteration of the
platform is the most adept at accomplishing that goal.
PCI Compliancy and Mobile Optimization
According to Coon, the development of SiteLINK 7 was based
on three major themes that the company wanted to integrate. The first was to
ensure that the platform’s shopping cart was PCI compliant and DSS-certified, which
it was able to do from end-to-end with MOM. In order to help meet PCI
standards, Dydacomp partnered with buySAFE for third-party guarantees so that
SiteLINK users can enable buySAFE certification with a single click.
However, Dydacomp also saw that the winds of change are
blowing with regard to the way consumers are using and shopping on the Web. As
Coon puts it, mobile shopping is “where commerce is going.” And while mobile
optimization isn’t quite an absolute necessity for e-commerce companies just
yet, most people can see that it soon will be, and with SiteLINK 7, users will
be able to get a head start.
The platform will help users create a site with mobile
functionality that will render on virtually any leading smartphone device. Dydacomp offers
users a hosted SiteLINK console that will allow them to manage their
traditional Web store and mobile store from the same interface and using the
same information. Now, users with the most varied of Web backgrounds can quickly
and efficiently operate online mobile stores using the same data as their
primary Web properties.
In addition, SiteLINK 7 can render a company’s whole site on
More Conversion Options
The third major theme is a familiar one: to increase
conversions. SiteLINK 7 was designed for companies to get more traffic and
process more orders with the inclusion of new conversion tools. Among these
are the ability for businesses to include different colored checkout buttons,
include a section for product reviews and a collection of new social conversion
options, such as tools for helping users share product pages on social
networking sites. As Coon points out, these tools are what most online
consumers are already expecting to see on e-commerce sites.
This major overhaul of the SiteLINK platform required some
pretty substantial architectural changes on the part of Dydacomp, including
moving to Web-facing servers from data servers to give users more control over
the information on their site(s).
Essentially, these improvements to the SiteLINK platform are
the unique result of marrying the solution with MOM to repurpose all of a
company’s data through automated work flow processes. Businesses utilizing
version seven of the popular SiteLINK solution will now have greatly increased
functionality and more opportunity for customization, as well as automatic PCI
compliance and easy-to-use mobile features to prepare their e-commerce stores
for on-the-go customers. Moreover, Dydacomp has included a host of handy tools
to help businesses increase conversions based on industry analysis and customer
If you’re already a SiteLINK customer, you can get priority
upgrade treatment to SiteLINK 7 for under $1000.