While Google is putting the virtual smack down on some SEOs, the search engine is also playing nice by providing a set of terrific presents to those donning their white hats in the form of additional search query data in Google Webmaster Tools.
Webmasters and SEOs can now access up to 90 days (three months) of historical data on search queries. The top search query data was previously restricted to just 35 days.
There are two other improvement to Google Webmaster Tools that were just announced and are also worthy of note. Google indicated that basic search query data will be accessible as soon as site ownership is verified, and that it will be collecting data for the top 2,000 queries for which verified sites get clicks.