Sitecore has launched a new design technology it hopes will break down the barriers between the Web and print media worlds.
Adaptive Print Studio was created to enable marketers and Web designers to leverage Sitecore’s platform as a central station for Adobe InDesign content in order to save production time and design costs. It works as a plug-in that provides users with the ability to access work queues and pull content from Sitecore’s content management system directly into InDesign.
This provides users with rich content management capabilities within the InDesign and InCopy platforms, including team collaboration, multi-lingual management, security, workflow control and dynamic document delivery. Adaptive Print Studio also offers non-designers the ability to customize PDFs and print products from layout to publish.
"The design and print production of marketing materials takes up about 30 percent of a marketer's budget and a significant amount of time is wasted because content creators rely on designers for layout and print needs," says Darren Guarnaccia, Sitecore's senior vice president of product marketing. "Adaptive Print Studio gives marketing departments the freedom and flexibility to create professional PDFs and print collateral. The product is based on true collaboration because the advanced features of Sitecore's CMS such as workflows, drag and drop content, language management and security settings can also be used for print projects."
Other features of Sitecore's Adaptive Print Studio include the ability for users to deliver targeted print content in real-time, connect customer behavior to online content and campaigns, edit and create print materials without Adobe InDesign knowledge, a shortened production time, as well as a reduction of review cycles and a quick and easy way to publish content across all channels.