It was never a question of if, only who and when. And now Eloqua says it is the first marketing automation company to provide customers with the ability to natively drag and drop the Pinterest Pin It and Follow buttons to their most valuable content.
Using the Pinterest component from the Eloqua AppCloud, marketers can embed the Pinterest Pin It and Follow buttons to their landing pages with one click. The Pin It makes it possible to add content to a user’s Pinterest account without leaving the landing page, and the Follow button means a user can immediately follow a brand’s Pinterest page.
“We all live in a visual world and marketers know that quality of design often means the difference between content that spreads and content that stalls,” says Steven Woods, chief technology officer at Eloqua. “The best marketers in all industries are realizing this. But with any new platform, there’s initial anxiety. We’re making it easy for our customers to extend their reach on one of the hottest social platforms by making it simple for their buyers to ‘pin’ their high-value content.”
In conjunction with the announcement, Eloqua unveiled its own Pinterest page. The new Pinterest component is available now in the Eloqua AppCloud.