It just got easier to communicate with users on the Tumblr microblogging platform, thanks to a new integration with Chatwing.

Tumblr's recent surge in popularity is often referenced in conjunction with its supposed limitations, namely that it appeals to a younger audience and that only its visual content is likely to go viral. The latter assumption leads many marketers to believe that the site is lacking when compared to other social networks such as Google+, Facebook and Twitter in terms of fan engagement.

While that may not necessarily be true, it has caused some established brands to hesitate before migrating to Tumblr. But the new Chatwing partnership will introduce a website chat widget to Tumblr that adds an element of communication that never existed before.

Chatwing has been integrated with Facebook for some time now, and has greatly improved the communication experience for many global companies. Now Tumblr users will also be able to add the chat box to their blogs and quickly share and receive information from their followers to expand their social horizons.

The latest version of the Chatwing tool is available to Tumblr users, including a filter for “indecent” words and a greater selection of emoticons and avatar displays.