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Rakuten LinkShare has announced that its various global performance marketing
networks saw impressive growth throughout Q1 of 2012, with some of its
strongest network sales coming from the United States, Canada, Japan and the
United Kingdom.
This progress presents new opportunities for publishers,
both at home and abroad.
Specifically in the U.S., the LinkShare network outperformed overall e-commerce in terms
of growth by a large margin. Moreover, Forrester Research is predicting that
overall e-commerce will grow by 12 percent by the end of 2012, while LinkShare
has seen some of its store’s sales already increase 31 percent year-over-year
in the first quarter.
The U.K.
network also saw immense gains in some areas, with some overall store sales growing
52 percent year-over-year.
LinkShare has also added over 100 new brands in the first
quarter. The U.S. network
saw the inclusion of Steve Madden, while Canada
signed Saks Fifth Avenue
(who also joined the U.K.
network), Kiehl’s, Biotherm and eBeauty.ca. The Japanese LinkShare network
added Dyson Japan
and Kurimo.
All of these brands represent a wide array of product categories
(and publisher opportunities), from apparel to luxury and many more.