There is a bundle of new announcements coming from user management platform Janrain today, including new platform capabilities that will enable businesses to better acquire, engage and monetize online visitors, as well as new social extensions that will make it easier for merchants to incorporate social features into their e-commerce sites.
With the new updates, businesses will be able to gain better insights into social profile data and improve targeting, which will help them grow their audience. In addition to those updates, Janrain is also launching integrations and partnerships with Demandware, Magento, Certona and 500friends, as well as support for various other e-commerce solution providers.
“We want to provide the best solutions to help brands leverage the robust set of data available on their users that in turn enables them to provide a better online experience to those customers,” says Larry Drebes, CEO, Janrain. “Leading e-commerce platforms and major retailers across a variety of industries are recognizing the benefit that providing personalized experiences has on bolstering user engagement and purchases.”
The social commerce extensions include social login, social sharing and social profile data collection and storage, while the new platform capabilities include targeted sharing for refer-a-friend campaigns, deeper analytics, improved targeting capabilities, government support and expanded identity provider support. Additionally, the Janrain and 500friends partnership will enable 500friends' social loyalty clients to leverage social login and social profile data collection and storage capabilities, which will help retailers create and maintain relationships with customers.