A new suite of tools from e-commerce outsourcing company Digital River are aiming to help online merchants find additional ways to drive revenue across multiple platforms.

The App Practice suite offers online merchants ways to monetize and distribute digital and physical products and services over an abundance of devices, operating systems and commerce channels that buyers use for shopping and engaging with content.

The new suite is part of Digital River’s Global Commerce enterprise solution, and features tools that can be used to increase revenue as well as the lifetime value of consumers – including a solution for cloud billing and subscriptions, a white-labeled enterprise app store, in-app purchasing and marketplaces technology, as well as app monetization and lifecycle optimization services.

 “The App Practice further enables online merchants to grow their revenue through alternative channels while maintaining direct relationships with their buyers,” says Mary Suddendorf, group vice president, product at Digital River. “As the retail landscape continues to consolidate and evolve, the direct-to-buyer relationship is more critical than ever before to building and growing a successful global online business.”