CafePress merchants will now be able to bring customized online commerce to their YouTube Merch Store.
This new feature will allow CafePress Shop owners to obtain more conversions by displaying merchandise on their YouTube channels. Inventory can be added with tools that enable retailers to search for and select products from their CafePress shops.
Then, when a fan clicks on a featured product, YouTube will redirect the consumer to CafePress where the products are available for purchase, and a 10 percent sales commission is earned by the CafePress Shop owner.
"CafePress and YouTube have a lot in common; YouTube has an hour of video uploaded every second about almost any topic imaginable, and CafePress has a catalog of over 300 million custom products on every subject imaginable," says Joe Schmidt, CafePress Chief Marketing Officer. "Now, CafePress products are available on YouTube to create a relevant, contextual shopping platform."
Merchants must be a YouTube partner in good standing who has been enabled for the YouTube Merch Store program in order to create a store. However the store feature may not appear immediately because it is gradually being rolled out over the next few months.
When the feature is available, merchants with accounts for both companies will see a “Store” tab, which will enable them to choose the merchandise that they want to showcase to their YouTube fans. Checkout the example below of CafePress merchant and YouTube partner Geek & Sundry, who has already utilized the new feature.