Businesses looking to implement a video strategy into their website marketing efforts might want to consider leveraging SmartVideo technology.
SundaySky’s SmartVideo solution offers a personalized way to engage with consumers. The solution's goal is to deliver the right message to the right person at the right time, based on information such as the consumer’s browsing behavior, customer history or geography.
Recently, personal technology company Lenovo decided to leverage the SmartVideo technology throughout its online product catalog in order to deliver personalized, real-time video experiences to consumers. The solution not only drove higher-quality traffic to Lenovo’s website, but also boosted conversion rates.
In fact, during a two-month testing period, Lenovo discovered that SmartVideo's automated creation and delivery of 1,300 product videos contributed to an average increase in revenue of 2 percent across all products. Furthermore, 5 percent of visitors who watched the product videos made purchases, and a video-viewing completion rate of 88 percent further proved that the SmartVideos both increased and improved online engagement.
“Lenovo joins other leaders in online retail in using automated, real-time product videos to increase website traffic and conversions, and to bring value to other areas of its business,” says Jim Dicso, president of SundaySky. “SmartVideo creates more effective engagement throughout the customer lifecycle, and Lenovo’s SmartVideo strategy is a prime example of that.”