According to research conducted by Forrester Consulting, 68 percent of U.S. multichannel shoppers are more likely to purchase from brands whose products are readily available through a variety of physical and virtual touchpoints.
To help retailers achieve this goal, e-commerce solutions provider Demandware has expanded its Multichannel Commerce offering with a prescriptive framework that extends their digital commerce efforts to smartphones, tablets, in-store kiosks and other Web-enabled devices. The Multichannel Commerce solution combines Demandware’s cloud-based digital commerce platform, multichannel accelerators, pre-built integrations from Demandware LINK technology partners, education, implementation services and solution support to provide a cohesive framework for extending digital commerce capabilities to wherever and whenever multichannel consumers interact with a brand.
The expanded solution includes a set of accelerators – technology and strategy tools – that help deliver a consistent consumer experience across traditional Web, mobile, social, call center and in-store silos. Key accelerators are Open Commerce APIs to syndicate and synchronize commerce capabilities and content across channels; a mobile reference application with store locator functionality, and multichannel impact assessment tool and reference architecture for prioritizing, depicting and enabling key multichannel capabilities.
Demandware’s Multichannel Commerce solution is part of a suite of solutions that also includes Global Commerce, End-to-End Commerce, Emerging Commerce, Mobile Commerce and Web Commerce.