Managing content and videos across channels can be a challenging task, but new upgrades to Limelight Networks’ integrated Web content management and video platform offerings makes it much simpler.
The Limelight Video and Limelight Dynamic Site enhancements enable users to publish and manage videos across multiple online and mobile sites from one dashboard. And by managing all Web and video assets from one interface, users can increase publishing frequency, which can drive engagement and conversions.
"As websites become the primary source of information for consumers and business buyers, publishers and marketers more than ever are tasked with providing engaging, relevant and timely content," says David Hatfield, senior vice president of Limelight Networks. "Managing, publishing and delivering this content using disparate point systems is cumbersome and costly. To meet the challenges they face today, marketers and publishers require a powerful, unified system that allows them to quickly and cost-effectively manage a digital presence that drives site traffic and builds brand loyalty."
The integrated solution provides users with the ability to combine video and Web content into a single content workflow, access an integrated view of the video repository, edit and update video metadata, publish and reuse videos across channels, access video channel-management features and add multiple videos into single or multiple channels simultaneously. Furthermore, by leveraging Limelight's complete offering, digital marketers have the ability to quickly upload, manage, publish and analyze online and mobile content, as well as optimize the performance of their online and mobile sites.