LivePerson, a provider of real-time chat services and other online customer engagement solutions, has launched a new product designed to increase conversions from paid search through intelligent, post-click marketing.
Keyword Lift leverages paid search campaign data and uses LivePerson proprietary analytics to identify the keywords with the greatest potential to boost ROI. Personalized content, ranging from coupons to download links, is then delivered to selected visitors in an attempt to drive higher conversions and improve the customer experience.
Content is delivered through LP Marketer, LivePerson’s award-winning personalization solution that targets visitors in real-time with personalized messages and offers across websites, social media and mobile devices.
Keyword Lift works continuously in the background and is capable of automatically adjusting to changes in user behavior, as well as changes to search campaigns and website content. New opportunities to optimize sales are automatically identified, and the most relevant keywords are targeted.
“With Keyword Lift, businesses can optimize the performance and yield of their pay-per-click campaigns, while also delivering a more personalized, engaging and relevant site experience for visitors,” says Rob LoCascio, founder and CEO of LivePerson. “We have found that when you deliver content to visitors that is actually derived from their search, bounce rates decrease, clickthrough rates increase and overall conversions are lifted.”
Early adopters are already seeing success with Keyword Lift and have experienced conversion rate increases ranging from 21 percent to 245 percent for the targeted keywords.