GraphicMail is diving deeper into the social marketing pool with its new email subscribe tool, Social Subscribe.
The email marketing solutions provider has partnered with Janrain to offer social sign-up into its clients’ newsletter sign-up forms, which will make it easier for consumers to sign up for newsletters, help marketers grow their email lists and provide businesses with a better understanding of their customers’ interests.
GraphicMail's integration of Janrain Engage enables marketers to virtually meet subscribers during the registration process because consumers can sign up for newsletters with an account from more than 25 social networks and email providers, including Facebook, Google, Twitter, LinkedIn and MySpace.
It simplifies registration, eliminates the need for users to remember passwords and accesses rich profile data from a consumer's account that can be used to offer more relevant messaging. Janrain Engage also drives word-of-mouth advertising and referral traffic because it enables users to share content directly from a company’s site to their social networks.
“Successful communication, in any business and via any channel, is all about knowing your customer,” says Barbara Ulmi, marketing director at GraphicMail. “In digital marketing, you won’t often find that new contacts are willing to sit down and manually wade through filling in long, detailed subscription forms to help you capture all their relevant personal information.
"Often, forms are discouragingly long and passwords eventually get forgotten. Now you can increase your newsletter subscriptions by offering Social Subscribe and get heaps of additional user data for more targeted sending," she aded. "This, in turn, is likely to increase your open and click-through rates, improve website conversion rates and even sales derived from promotional mailers.”