E-commerce software provider
3dcart is tackling another aspect of the Web thanks to a recent partnership
with Mineful that will help its customers more effectively target their email
Mineful is a software integration that uses the behavioral
data of customers to bring them back into a retailer’s store, and 3dcart wants
to utilize this technology to drive sales and create more meaningful and
sustaining customer relationships.
The inclusion of Mineful software will
allow the platform to use sales and customer information to send marketing
emails based on a variety of factors, such as timing, content and more.
Purchase data will be sent seamlessly from 3dcart to
Mineful, where it will then be converted into “actionable information” that
informs retailers how often customers purchase, how many purchases each of them
has made, the average sale amount, any increases in purchasing activity and
more. All of this data will be visible in a single dashboard.
But the real treat is that this data can be used to
configure rules that automatically trigger emails, meaning marketers don’t have
to meticulously pore over all of it to figure out which customers they should
target. The content of the emails will be fully customizable based on the
retailer, and elements like “subject line,” “image,” “body,” etc. will all be
separated for easy alterations.
Mineful will also track those who open the emails, click on
links or buy products based on the promotion.