Digital performance agency iProspect has launched the Paid Search Audit Service, which is a pay-per-click (PPC) analysis that evaluates the performance of a brand’s online marketing campaign.

This new tool enables businesses to leverage iProspect’s paid search experts in order to increase profitability and identify lost revenue opportunities.

The Paid Search Audit Service reviews a company’s Google AdWords and/or Microsoft adCenter PPC performance in order to identify marketing gaps and opportunities. Then, the service offers recommendations that can help to improve the business' paid search campaign performance.

The platform is also customized to fit a brand’s needs, and can be used as either a one-time service or ongoing engagement.

“iProspect is constantly looking for ways to solve the business challenges of our clients through new and inventive digital performance strategies and tools,” says Jeremy Hull, associate director of paid search, iProspect. “With our new audit service, small businesses can now receive the same analysis and insights that we provide to our portfolio of clients, which include some of the world’s largest and most prestigious brands.”