Data solutions provider RedEye has launched a behavioral remarketing platform for e-commerce merchants called the Conversion Solution.

The Conversion Solution monitors customers across multiple visits in order to increase conversions. The product gathers valuable data from registered visitors, the browser and the shopping cart so that merchants can improve their remarketing efforts and therefore increase their ROI. 

“Conversion solution can help companies be more relevant and send targeted email messages sooner, and that can increase the likelihood of a return visit to purchase,” says Brian McConnell, RedEye's U.S. commercial director.

“The more information that you know about a customer, the more you can use dynamic content to target a customer with relevant and engaging communication. The end result is converting more customers.”