There has been a wide spectrum of achievement since Facebook made the switch to Timeline for brands. Some companies nailed the format right away, taking advantage of the new features it presented, while others couldn’t quite figure out how to make use of them in a way that would be beneficial to their marketing efforts.

Internet marketing company Constant Contact took notice of this disparity and acted accordingly, updating its Social Campaigns product to better help businesses take advantage of all that Timeline has to offer.

What this actually means is that Social Campaigns now has templates sized to the specifications of the new layout, so users will have more room to create and greater flexibility in the way they display offers. They can also customize the Social Campaigns tab at the top of the page by changing the text, location and image. The update also includes new video campaign templates.

Users can also auto-post to Facebook and create a Page or claim an existing Facebook Place easily from within Social Campaigns.

In addition to these Timeline-inspired changes, Constant Contact is also launching a beta version of the Social Campaigns Facebook App Directory, which gives users all the tools necessary to add functionality to their Facebook pages using the Constant Contact platform, including video sharing, list building, online menus, blog syndication and more.