There has been a wide
spectrum of achievement since Facebook made the switch to Timeline for brands.
Some companies nailed the format right away, taking advantage of the new features
it presented, while others couldn’t quite figure out how to make use of them in
a way that would be beneficial to their marketing efforts.
Internet marketing company Constant Contact took notice of
this disparity and acted accordingly, updating its Social Campaigns product to
better help businesses take advantage of all that Timeline has to offer.
What this actually means is that Social Campaigns now has
templates sized to the specifications of the new layout, so users
will have more room to create and greater flexibility in the way they display
offers. They can also customize the Social Campaigns tab at the top of
the page by changing the text, location and image. The update also includes new
video campaign templates.
Users can also auto-post to Facebook and create a Page or
claim an existing Facebook Place
easily from within Social Campaigns.
In addition to these Timeline-inspired changes, Constant
Contact is also launching a beta version of the Social Campaigns Facebook App
Directory, which gives users all the tools necessary to add functionality to
their Facebook pages using the Constant Contact platform, including video
sharing, list building, online menus, blog syndication and more.