Popular link-shortening service Bit.ly has undergone a redesign that includes
the release of a handful of new features heavily focused on curation.
One of these new options is the inclusion of a bookmarking
feature called “bitmarks.” With bitmarks, users will be able to save and review
the links they’ve shared on Facebook and Twitter, as well as organize them
This is essentially a feature the company launched back in
2010, but organizing these bundles is now more
collaborative. Any of these bundles can be made private or public. There is now also a network view that allows users to see
the links their friends are sharing publicly on Facebook and Twitter.
Other features include the ability to search and find these
bookmarks, fast search functionality and enhanced public profiles that offer
greater privacy controls for users. There will also be new bookmarklets, an
extension for the Chrome browser and Bit.ly’s first-ever iPhone application.
These will allow users to save and share links from virtually anywhere.
Developers can immediately start using Bit.ly’s open API to add
bitmarking functionality to their apps.