Social media and online video are two of the hottest topics on the Web today – so it should be no surprise that social video ads are more popular than ever.
A report from social video analytics and advertising platform Visible Measures reveals that social video advertisements received more than 1.3 billion views in Q1 of 2012, which is a 78-percent rise over Q4 2011. And while Q1 usually maintains the largest numbers of social video views due to Super Bowl advertisements, the video success in Q1 of 2012 is also more than a 40-percent increase compared to the same time last year.
The report also notes that the most watched online video advertisement creative approach in Q1 of 2012 was humor – with these types of ads receiving more than 489 million views. The second most watched type of campaigns featured celebrities and generated more than 326 million views, which was followed by the community and activism approach, animation campaigns and product demos.
With the continuous growth of social networks, it is more important than ever for marketers to understand best practices when it comes to creating online video ads, because unlike traditional commercials, consumers are choosing to watch these videos. By creating a captivating advertisement, marketers not only increase their chances of going viral, but also the probability that consumers will share these videos with their networks, resulting in word-of-mouth advertising – which isn't only valuable, but also completely free.
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