Multichannel marketing solutions provider Trumpia has launched a new Mobile Keyword-Capture tool to help marketers collect more data from consumers via text alerts. 

The Mobile Keyword-Capture feature uses a set of auto-responders that allows businesses to send data-collection prompts to customers after they initially opt-in to text alerts. Marketers are able to collect consumer data including first and last names, email addresss and/or AIM and MSN screen names, as well as any other potential targeting information. Businesses can enter the consumer information into their marketing databases, which enables them to launch more personalized campaigns as well as leverage opportunities for cross-channel marketing.

“Our goal at Trumpia is to help marketers create more profitable and beneficial customer relationships by increasing the relevancy of their campaigns,” says Ken Rhie, co-founder and CEO for Trumpia. “Our new Mobile Keyword-Capture feature is just another example of what our subscribers have come to expect from our technology, offering them highly efficient, flexible tools for making the most of their marketing resources and quickly delivering the results they need.”

The first version of the Mobile Keyword-Capture feature, which includes the ability to collect first name, last name and contact information across multiple communication channels, is available now. The second version, which will include the ability to collect custom data, will be available in mid-June.