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The Magazine For Website Success

5 Critical Rules for SEO Success in 2014

:: By Martin Laetsch, Act-On :: The major search engines win or lose market share by the quality of the results they deliver for searchers; this is why they continually fine-tune their algorithms to increase the quality of their organic...

Web Font Fun with Javascript Plugins

When I first started working on the Web in a professional capacity, there really wasn’t much you could do to dress up your website as it related to font choice. Web designers had little control over fonts in the past, but that...

Google +1 Recommendation Feature

Web users want more (and better, more relevant) information and Web workers obviously should want to show it to them. Sounds like an opportunity to me! Google must think the same way as it has released a new feature of the +1 button...

Retail Pinterest Interest & Email

Retailers are flat-out fascinated by the promise of Pinterest and tech companies are frantically rushing to push out functionality within their software systems to meet the incredible demand. Email service provider CheetahMail for...

Unfollow Inactive Twitterati: The Golden Feather Ratio

Smart social media users should know that when it comes to Twitter, the ratio between the number of those you are following and the number (and quality) of those who follow you back matters greatly. Matter to what exactly? To the authenticity...

Trust is (Severely) Lacking on the Web

Trust is the sole building block upon which the hope of conversion rests. Too often however, information publishers, service providers and Internet retailers, don’t give establishing and maintaining trust the priority it deserves...

Paid Search Performance In Focus May 2012

Clicks on paid search ads cost 6 percent less for retailers than they did in May 2011, but advertisers actually managed to spend more (17 percent in fact) as consumers clicked on more sponsored listings. SEM provider PM Digital’s...

Breaking: Google Panda Data Refresh

Google announced via Twitter yesterday that they have pushed out a new Panda algorithm data refresh this week. The update, which according to Google “noticeably affects only ~1% of queries worldwide”, is the second Panda...

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Training for the SEO Olympics

In the summer of 2012, the world will turn its collective attention to London for the Olympic Games. And much like the best search engine optimization professionals, the finely tuned human instruments of speed and power that will represent...

Subscriptions and Local Currency Coming to Facebook

Facebook has been busy in the payments department recently. The world’s largest social network has axed Facebook Credits and announced two major updates to their payments product – subscriptions and local currency pricing...

Summer Web Traffic Trends

What type of Web traffic trends in the mid and late summer months? Knowing what users are searching for at any given time can (and should) influence your content marketing, social media and advertising campaigns which is why it’s...

Emails Get a Social Life

We hear all the time about the impact that social media has had on the world of online marketing, but even as Facebook takes over the world, email remains one of the two most popular activities on the Web, and thus, still a necessary...

Valuing Consumer Input Makes All the Difference

A new study from Customer Experience Management (CEM) solutions provider Empathica Inc. reveals that despite a strong desire to provide feedback, consumers are disappointed by brands’ lack of responsiveness. The Consumer Insight...

Social Metrics to Watch: Exposure and Frequency

Advertising on Facebook is currently a hot topic due to GM’s public pulling of its ads from the social network, which led many marketers to wonder if advertising on the social site is a smart move. After a year-long study, Resolution...

Validate PCI Compliance with New Guided SAQ Wizard

Payment processing solution provider Payment Alliance International (PAI) has partnered with Qualified Security Assessor Panoptic Security to provide PAI merchants with access to an online PCI compliance portal. The partnership integrates...

Mobile Leading an Email Revolution

Inbox placement solutions provider Return Path recently conducted a study to examine the role of mobile devices on email marketing campaigns, and what effect they may have on the future of email. The results of the study were released...

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