Apps are a hot-ticket
item these days, and as with any booming, young industry, there is a lot of
room for improvement. Many developers have found themselves creating applications
and then selling them into multiple app stores. But this isn’t always
the most efficient way to promote one’s work.
Often, these apps can go overlooked by consumers simply because they didn't know where to look, or weren't aware of their availability.
This is an issue that app store
analytics company Distimo has addressed with its latest product AppLink, a service
that developers can use to create short URLs for their applications that takes
users to landing pages built specifically for the app. These links can be
tweeted, posted on Facebook and used in online and/or print marketing
campaigns, and, of course, they can provide valuable insights on the app’s
Developers can also use the service to see how many consumers
want their apps to appear on a platform that currently doesn’t support it.
The app’s landing page features an app screenshot,
description, price information and links to the various platforms on which it
is available. From here, visitors can also click a button to have the link
emailed to them or scan a QR code, use Facebook and Twitter buttons to share it
with their social media friends and use the appropriate links to find the app
in the user’s relevant app store.
Distimo is offering AppLink free of charge and uses data
already found in app stores to automatically create the landing pages, so users
don’t have to upload anything (theoretically). Plus, it integrates right into
the Distimo Monitor service.