Building and maintaing relationships should be the focus of every SEO (link building) and social media campaign, but that's not always the case – even for the most savvy and sophisticated marketers.
Fortunately, many software platforms are catching on to this reality and putting the focus back on the relationships that enterprises need to advance.
Raven Internet Marketing Tools, for example, has just released a contact relationship manager for search engine optimization and social media campaigns. The solution enables marketers to research and communicate with website owners (for link-building efforts) or influential social media users and writers.
Much like other CRM solutions, Raven's CRM integrates leads through third-party vendors such as the Wufoo form builder, and email service providers Campaign Monitor and Aweber. The solution is ideally designed for larger SEO and social media marketing groups where high levels of collaboration and review are required.
"Previously we would facilitate link building with a spreadsheet log and dozens of back and forth emails – not anymore," says James Agate, managing director of Skyrocket SEO in the United Kingdom. "We get to keep everything in one place, track performance and keep a record of the links acquired automatically. Raven Tools' new CRM feature plus their existing Link Manager feature equals a major efficiency win for us."