Merchants can now create a customized checkout with a new feature from payment processing solution 2Checkout. 

The Custom Checkout feature provides online retailers with the ability to tailor their checkout pages without giving up payment security. This can help merchants decrease cart abandonment rates, raise conversion rates and increase revenue because it creates a cohesive brand experience.

The feature also enables merchants to brand their checkout pages with desired colors, logo, font, custom background and contact information. This ensures that the checkout page matches the rest of the website, and also creates a more seamless buyer experience.

“Our customers have been asking for this feature and we are excited to provide the ability to extend their brand into their checkout page,” says Tom Dailey, CEO of 2Checkout. “This is the first of many improvements our customers will experience. We will continue to seek their feedback, uncover needs and prioritize our projects accordingly.”