Internet advertising revenues for the first quarter of 2012 set a new record for the reporting period at $8.4 billion, according to the latest IAB Internet Advertising Report.
It is the highest first-quarter revenue ever measured by the IAB and a $1.1 billion – or 15 percent – increase over the $7.3 billion figure reported in the first quarter 2011.
“More online consumers than ever are taking to the Internet to inform and navigate their daily lives – by desktop, tablet or smartphone,” says Randall Rothenberg, president and CEO of the Interactive Advertising Bureau. “Marketers and agencies are clearly – and wisely – investing dollars to reach digitally connected consumers.”
The report includes data concerning online advertising revenues from Web sites, commercial online services, free email providers, and all other companies selling digital advertising. It is issued twice yearly for full- and half-year data, and topline quarterly estimates are issued for the first and third quarters.
Past reports are available here.